We are in Marrakesh this week to present how trends and changing consumer behavior inspire and drive packaging innovation. Having met with some clients in Dubai, we were again invited to share our insights in conference in Morocco. At this upcoming conference, juice brands from the Maghreb region will also attending to learn about three major trends that could be used as fuel for innovation. We will be presenting the latest insights from our trends on the complex society we are living in. The complexity that is experienced by consumers makes them long for authentic and simple brands and packaging. Next, we will be presenting about Millennials who make up 30% – 40% of the population in this area of the world.
To give you a sneak peak into our presentation, two of the examples we show in the Millennials part are on the usage of VR packaging. Customers who pick up a box of Kellogg’s Nutri-Grain cereal in New Zealand will get to build their very own DIY virtual reality goggles — needing only scissors, a butter knife and tape to assemble the cardboard model https://www.youtube.com/watch?v=lcrk7VDuyWU . That’s offering brands a whole new way of interacting with their target groups. Another great way to stand out as a brand comes from Pizza Hut HongKong who transformed a pizza box into an entertainment set called the Blockbuster Box https://youtu.be/wLfz0Pq-70Y. Although these are examples from outside the Juice industry they nonetheless offer great inspiration for packaging innovation. These two examples are not just creative, they are totally on trend. The success of these kinds of innovations is driven by the changing behavior of the millennial generation. Being born and raised in the digital era millennials are used to constantly interacting with their friends and peers, so it is hardly surprising that they are also expecting brands to offer that same interaction. Our expertise in combining insights in consumer trends with practical advice has taken us all over the world, and this month we going to Morroco!