Gender Trends

There is no doubt that there are differences between men and women.

Equal to the law in most countries but different in their (consuming) behavior, attitude and values. The way men and women manifest themselves in society is ever-changing, and TrendsActive keeps a constant tap on these changes.

TrendsActive’s gender trends are very useful for organizations that focus on gender specific products or services, or simply would like to know about the differences between men and women. Our gender trends are to-the-point and easy to incorporate into strategy, communication and product development.

Of course there are not only differences between men and women – within the sexes there can also be big differences between age groups. That’s why we often combine our gender trends with our generation trends.

WOMEN

WOMEN

In our opinion, women aren’t a niche. They are the primary change-makers. The world is more feminine than ever, but most world leaders in business and politics are still male. This has left women out of the picture for many, while actually they should be your main target group.

 

As consumers, women decide up to 85% of  household spending. And their growing focus on health and happiness opens up opportunities for brands to innovate their products and services.

 

The role of women in society evolves continuously. Understanding their changing power position, mulitple identities and conscious behavior is key. Maybe that’s why our female trends are among our most requested trends.

  1. Keywords:
  2. body, heart, mind & spirit
  3. /
    digital mums
  4. /
    gender trend
  5. /
    in charge
  6. /
    multi-tasking
  7. /
    social
  8. /
    women
Samples of questions that will be answered
  • How can I reach women with my products and services?
  • How have female shopping patterns changed over the past decade?
  • What are digital mums, slacker mums, supermums, etc.?

MEN

MEN

With the popularity of the neologism ‘metrosexual’ in the early 2000’s, the world suddenly realized how far the feminization of the modern male had progressed. Many organizations jumped onto the metrosexual bandwagon, hoping for a successful ride into the 21st century.

 

Classic gender roles are taking on new forms. Eventhough men are running their own households, they are not taken seriously as a male consumer. Men now start to fight back to regain their space and their manliness.

 

The metrosexual craze has passed it is time to take an objective look at where the 21st century male stands.

  1. Keywords:
  2. accessorizing males
  3. /
    feminization
  4. /
    gender trend
  5. /
    jackass culture
  6. /
    male emancipation
  7. /
    men
  8. /
    metrosexual
Samples of questions that will be answered
  • Is the metrosexual a thing of the past or here to stay?
  • How can I target men?
  • What are male islands in a feminine world?
Go back to the trend

News / Inspiration

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