Gender Trends

There is no doubt about the fact that there are differences between men and women.

Equal to the law in most countries, but different in their (consuming) behavior, attitude and values. The differences between men and women are ever changing and TrendsActive keeps a tap on these changes.

Within the sexes there are also big differences between the different age groups.

Therefore, we often combine our gender trends with our generation trends.

The TrendsActive gender trends are very useful for organizations that focus on gender specific products or services or simply would like to know about the difference between men and women. Our gender trends are to-the-point and easy to incorporate into strategy, communication, and product development.

WOMEN

WOMEN

In TrendsActive’s opinion, women aren’t a niche – they are the primary change-makers. The world is more feminine than ever, but most world leaders in business and politics are still male. Maybe that is why our female trends are among our most requested trends.

  1. Keywords:
  2. body, heart, mind & spirit
  3. /
    digital mums
  4. /
    gender trend
  5. /
    in charge
  6. /
    multi-tasking
  7. /
    social
  8. /
    women
Samples of questions that will be answered
  • How influential are women really?
  • How have female shopping patterns changed over the past decade?
  • What are digital mums, slacker mums, supermums, etc.?

MEN

MEN

With the popularity of the neologism ‘metrosexual’ in the 2000’s, the world suddenly realized how far the feminization of the modern male had progressed. Many organizations jumped onto the metrosexual bandwagon, hoping for a successful ride into the 21st century. In the 2010’s the metrosexual craze has passed and it is time to take an objective look at where the 21st century male stands.

  1. Keywords:
  2. accessorizing males
  3. /
    feminization
  4. /
    gender trend
  5. /
    jackass culture
  6. /
    male emancipation
  7. /
    men
  8. /
    metrosexual
Samples of questions that will be answered
  • Is the metrosexual a thing of the past or here to stay?
  • What are the effects of the feminization of education on boys?
  • What are male islands in a feminine world?
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