The knowledge on sustainability and attention on corporate citizenship is growing, but still remains a niche concern for consumers – especially in today’s uncertain times. Many argue that corporations need to take the lead in creating a sustainable world. Among those calling for action we often find astronauts. After witnessing the earth from outer space, astronauts become evangelists for a more future-proof world upon their return. One of them is the late Wubbo Ockels, the first Dutch astronaut in history and member of the babyboom generation.
Last month Ockels passed away and he left the world with a goodbye letter sharing his vision of a world in which people, technique and nature work in harmony for a sustainable future. In his view we’re all astronauts of the spaceship Earth and with his letter he urges us to never lose sight of the spaceship we are navigating together and to fuel it with what he calls “Happy Energy”.
It is a reaction common among babyboomers who approach the third (and last) phase of their life and start looking back. Seeing the world turn out a little less prosperous than they imagined, babyboomers feel guilty and try to make the most of it with the time they have left. By donating to charity, volunteering their time or simply sharing their view on a better world. As Ockels states: “The new Happy Energy religion and its believe in Humanity starts now. It is the answer to the unsustainable Industrial revolution. It is our individual responsibility to expedite the transition. We need to adapt the right mindset. It is urgent. Enough technology is already there allowing for a sustainable Humanity, Nature and Earth. “
Read the whole letter here.