Our trends

At TrendsActive we believe all business starts with understanding people. That is why we use sociocultural trends to help you better understand people and more specifically their mindset, values and behaviors. Our insights unlock creativity and serve as a source for innovation. Applying these insights into business strategy creates a competitive advantage and creative responsiveness. Above all, our trends help you adapt to changes in society and (re)connect with your audience.

For many organizations it is difficult to make sense of the fast changing environment. TrendsActive’s trends and insights help you make sense of the world. TrendsActive’s sociocultural trends are very useful for business strategy, as these are long term trends (that last at least three to fifteen years). That means we don’t work with so-called ‘product trends’ or ‘hypes’, like the iPad or Tinder. The real long term trend is the mindset of people which led to the success of these products.

That is why at TrendsActive, we are 100% focused on understanding people’s behavior. We keep a constant tap on the world’s best research. 
We buy trend reports, read academic books, visit conferences, check blogs and talk to a lot of experts. In other words: we watch the trendwatchers. We filter all information into easy everyday language.

While most trend agencies like you to believe that new trends appear every hour of every day and change with lightning speed, this fortunately isn’t true. All these gadgets, gizmos, fashion crazes and internet hypes: they are not the trends. They are just the form in which long term trends manifest themselves. 
There are only a handful of structural sociocultural trends that shape the era in which we live. These trends change slowly and remain relevant for many years. That’s why sociocultural trends should be the strategic foundation for all companies that work with people.

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