Although the wide availability of information has given us a lot of positive things – finding that one recipe has never been easier – but it has also seen some backlash. The abundance of information creates agitated consumers who feel stressed and sometimes even depressed when they’re not in the know. Making a choice has become more difficult because there is an abundance of options. People suffer from FOMO – a Fear Of Missing Out – and have a hard time letting go of the feeling they need to be up-to-date all the time.
In an era where information overload is lurking aound every corner, a group of men decided to see who would be the #lastman to learn #theknowledge. In other words: the one going as long as possible without learning the result of the Super Bowl this year. It was started in the late eighties, but seems to be even more relevant today. The fact that the players dropped like flies, shows us that it has become virtually impossible to not be in the know. Even if you don’t want to be.
And how do you stay relevant as a brand?
We already adviced it in this year’s New Year’s wish: Keep It Simple Stupid.