The end of June was filled with inspiration on the topic of digitization in the exhibition industry. The Global Association of the Exhibition Industry, UFI, organized a three day program around the subject of “Embracing the Digital – Exhibition Industry 4.0?”. There were nearly 80 participants from 13 different countries, following lectures and interactive workshops on the topic of digitization of the industry.
Together with Dutch exhibition venue Amsterdam RAI we created several trend reports on Gen Y and other relevant target groups for the industry. You can find them through this link.
This time TrendsActive was invited to share its latest thoughts and insights on Millennials / Generation Y with an inspiring presentation. What do Millennials / Gen Y expect from the exhibition industry and why? Understanding what the new generation of visitors wants from your industry is crucial if you want to continue to grow and stay relevant. We explained how Millennial’s interactive behavior, me-centric attitude and the growing visual culture impact the business.