Gender stereotypes in toys

Girls love pink and boys love blue. It is often stated as a fact, but is it? Scientists have been debating about the origin of differences between boys and girls in for example color preferences and play. The main question is whether the differences are caused by nature (i.e. girls are biologically pre-determined to like pink) or by nurture (i.e. boys are raised to like blue and dislike pink).

With seventy-five percent of girls toys pink, it is difficult to determine whether girls prefer pink by nature or girls are just ‘programmed’ that way by nurture. For an entertaining monologue about the gendered colors of toys, watch little Riley talk about how girls might like other colors besides pink.

The demand for gender-neutral toys is rising and companies are now starting to react. The Swedish company Top Toy has made a Christmas toy catalog where boys are playing with dollhouses and girls are shooting with toy guns. It is not a surprise it is a Swedish company is one of the first, since Sweden has started a big campaign to promote gender equality and reverse gender stereotypes.

  1. Trends:
  2. KIDS (& PARENTS)

News / Inspiration

NuSkool, education for Digital Natives NuSkool, education for Digital Natives

NuSkool, education for Digital Natives

NuSkool, education for Digital Natives

The Digital Natives are the youngest generation today. They were born between 1990 and 2005 and grew up surrounded by technological advances such as internet, mobile phones and social media. The Natives learn and think in a different way and have different priorities in life than older generations. This generations looks a lot like the preceding Millennial generation, but takes everything to the next level.

Eventhough the Millennials started the explosion of visual culture, Digital Natives are more visual than we can imagine. This young generation is looking for new and innovative ways to consume media and information. One initiative is NuSkool, an American online database filled with lessons on popular culture. You can select the grade you want material for (NuSkool offers material for grades six through twelve), on what subject and about what medium and out pops a lesson.

NuSkool offers math, beta, English, social sciences, history, art and creative writing. The media choices are music, film, tv, games, sport, social networks and popculture. It is developed by Abran Maldonado, a Gates Millennium Scholar. As they’ve stated, there are countless lessons to be learned in the everyday lives of youth. We just have to use them.

  1. Tags:
  2. DIGITAL NATIVES
  3. /
    MILLENNIALS
Powerful Yogurt helps you to find your inner abs Powerful Yogurt helps you to find your inner abs

Powerful Yogurt helps you to find your inner abs

Powerful Yogurt helps you to find your inner abs

Men have become an important target group for brands. They are moving out of their mother’s care years before they marry which means that they are decorating their houses and stuffing their fridges. Brands are fighting for this newish target group. Since men are biologically predetermined to long for power and hunt for victory, why not use those aspects to sell a simple product like yogurt to a male target audience?

Powerful Yogurt states that “in a niche typically dominated by female consumers, we decided to develop e new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumer in the category: men”. And although the metrosexual craze has passed, men still often pursue a healthy lifestyle. The Greek yogurt is high-protein, all-natural, has a great taste ánd comes in a man-sized package, what more do you need? Even though it is not for the Ricky Balboa’s, it is meant for those on a quest for a fit body. According to Powerful Yogurt, they will help you ‘find your inner abs’. What are you waiting for?

  1. Tags:
  2. MEN
Time – The Me Me Me Generation Time – The Me Me Me Generation

Time - The Me Me Me Generation

Time – The Me Me Me Generation

Time has published a six page long article about the millennial generation this week. Based on scientific research, Joel Stein describes millennials as ‘lazy, entitled narcissists who still live with their parents’. But not to worry, because according to Stein ‘they’ll save us all’.

The article describes what we’ve been advocating for the past three years: these millennials are addicted to their phones and online networks, they’ve gotten so many participation trophies that they feel entitled to constant praise and they don’t believe in hierachy anymore. But Stein is right when saying not to worry, because these millennials use their internet-addiction to their advantage, they are open-minded and pragmatic idealists, they are creative and innovative and they will save us all.

These creative and visually smart millennials stay true to their reputation and reacted fast. On this Tumblr page you can find a colorful collection of playful and smart photoshopped versions of the Time cover.

  1. Tags:
  2. MILLENNIALS
  3. /
    VISUAL CULTURE

some work

ELC – LCKR Identity ELC – LCKR Identity
“Reposition one of our brands and develop a new identity based on your trends and our insights.”
Amsterdam University of Applied Sciences Amsterdam University of Applied Sciences
"Teach our students about socio cultural trends & trend interpretation."
Tetra Pak Business to Business Print Campaign Tetra Pak Business to Business Print Campaign
“Develop and execute our marketing communication (both strategy & form) based on our mutual insights and trends.”
Bavaria Bavaria
"Advise our board members what the trend connected society means for their business."
FNV FNV
Develop a youth platform for our organization, including name, identity, marketing strategy and communication.
Fairminds – Het Beste Rijstgerecht Fairminds – Het Beste Rijstgerecht
“Help us develop a co-creation activity during the national fair trade week, including marketing communication and on- and offline activities.”
Load more content
Code by Dot Red