2. INTERPRETATION

We combined our Generation and Mentality Trends with the strong Japanese heritage of the Onitsuka Tiger brand, and the fact that in 2009 the company would celebrate its 60th birthday – an important age in Japan. When one turns 60 in Japan, one has gone full circle through the Japanese Zodiac calendar with its twelve animal years and five elements (i.e. 12 x 5 = 60). The celebration is called Kanreki.