1. INSIGHTS

We made a very elaborate trend presentation on several generation and mentality trends. The mentality trends we picked were Appropriation, New Escapism, Human Pearls and Streetart 2.0. We chose the two Generation Trends that overlapped with Onitsuka Tiger's target audience: Generation Game and Generation Y.

Next to that we developed a basic how-to trend watch strategy for the employees of Onitsuka Tiger, based on our own trend watch methodology.