ONITSUKA TIGER

CLIENT QUESTIONS
• Develop our global theme for the 60th anniversary of Onitsuka Tiger (in 2009), based on trends that can be applied to marketing, footwear and apparel.
• Teach us how to work with trends ourselves.

RESULT
• Several presentations for the European headquarters.
• Our concept is implemented globally. Hundreds of products (sneakers & apparel) have been developed based on our trend and design briefings. All the global marketing and communication activities are based on our concept and briefings.

EXTRA
• Development of custom presentation, design and communication briefings for the headquarters in Japan.