"Develop a two day workshop for our global key accounts based on your trend knowledge and communication expertise." Based on the business question we developed a package design and communication workshop with the title’ how to stand out on the shelf”. The workshop is developed for 20 global participants and consists of three main parts. Part one: Package communication. Part two: Sociocultural trends. Part three: Business interpretation of the knowledge. The interactive is filled with D.I.Y. elements like the creation of a new product briefing. The workshop has scored on average a 9.2 out of possible 10 from the participants. In 2012 we are running the workshop from Tetra Paks headquarters in Sweden for food and beverage companies from countries like: Russia, Iran, China, Denmark, Taiwan, Spain etc. |
Invitation visual
Some product results of workshop (Russia, Iran and Thailand - designed by TrendsActive)
(China, Danmark and Spain - designed by TrendsActive)
some slides from various workshop presentations
