"Develop our global theme for product and marketing initiatives that celebrates Onitsuka Tigers 60th anniversary." | ||||
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Step one INSIGHTS Based on the question, we gathered consumer and brand insights from Onitsuka Tiger.
We selected several Generation, Mentality an design trends from the TrendsActive database.
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Step two INTERPRETATION A sophisticated interpretation of the combined trends and insights, which resulted in the focus on three generation subtrends: Streetart 2.0, Authenticity and Originality. |
Step three IMPLEMENTATION Creation of more than fifty visual opportunities based on the interpretation phase. Including concepts for the brand theme, marketing and product (footwear and apparel).
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The global theme we developed (ZODIAC)
Details from the briefing towards agencies & designers
The briefing included product concepts (apparel & footwear)
But also moodboards, material, artwork & print advice
The 12 zodiacs interpreted by various designers
The 12 zodiacs designed on hundreds of products (footwear & apparel)
All products were created based on our briefing
Detail from a pres kit to explain the global theme
All communication was developed based on our theme 'ZODIAC'
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Testimonial
"Working closely with Trendsactive for Onitsuka Tiger and Asics, made me realize that they have the quality to combine knowledge, creativity and design to something most fitting for your company. Whether it is to create a concept to celebrate the 60th anniversary of Onitsuka Tiger or a generation/ mentality trend presentation to understand your target consumer… Suddenly it all makes sense…"
Niels van der Burg Manager Design and Creation - Asics Europe |
"Based on our mutual trend research, find opportunities and create concepts for our current and future positioning, marketing & products." | ||||
| Step one INSIGHTS Based on the question, we gathered consumer and brand insights from the Belgacom Group (Belgacom, Proximus, Tellindus, Skynet etc.). We selected several Generation and Mentality trends from the TrendsActive database. |
Step two INTERPRETATION A sophisticated interpretation of the combined trends and insights, which resulted in the focus on three relevant Mentality trends. |
Step three IMPLEMENTATION Creation of more than fifty design opportunities based on the interpretation phase.
Including concepts for positioning, marketing communication, products and services.
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Communication concepts for new products
Website concepts including loyalty program
Event, sponsoring & new product introduction concepts
Communication concepts for services
Packaging, instore & pos concepts
Technical product concepts
Television & web concepts
| Testimonial "We have our own trend research team here at Belgacom/Proximus. We had a problem within the company: our departments did not understand how to put our trends into practice. TrendsActive helped us transforming our trends into real business opportunities. With great succes. We were thoroughly impressed with their trend knowledge which they added to our own research. This enhanced our trends to a deeper level. They have a solid methodology, which they articulate very well. This was very important in convincing our own marketeers and salespeople. The quality of the concept was awesome! Both the ideas behind the concept as the creative execution. Working with TrendsActive was a true revelation. Thanks to them our research work is now known and understood by almost every department in the company – even top management." Trendwatcher / Benchmark analyst |
