"Advise and inspire us on how HEMA can interpret the latest youth trends in relation to marketing communication and product development." 
 
 

Together with HEMA we decided which specific youth trends could be relevant for them. We studied the organization in depth and connected the trends to HEMA. This resulted in several opportunities and concepts. We gave a 60 minute lecture at the Hema HQ for 100+ employees that was attended by directors, designers and marketers.
   

Co creation / community concepts
 
New product concepts
 
communication concepts
 
Application concepts
 
product concepts
 
Communication (on pack) concepts
 
Event / communication concepts
 
Testimonial
 
"TrendsActive gave a strong presentation on how we could use trends to our benefit and add value to the business."

Reno Repko
Chief Marketing Officer - Hema





"Inspire us by offering possible solutions for the socioeconomic problems of the troubled neighbourhoods in the south of Rotterdam by using your database of sociocultural trends."

After studying several reports and monitors on the neighbourhoods of Rotterdam, we selected three of our trends (Connected Society, Uncertain TImes and Visual Culture) to work on. We offered three solutions, each based on one of the trends. These solutions were made imaginative and presented during a 50 minute lecture at a city debate in front of employees of the company, stakeholders, journalists and local politicians. 
 
    
 

Free internet for Rotterdam South neighbourhood
 
Log in
 
Online neighbourhood platform
 
Offline neighbourhood platform
 
Election for neighbourhood major
 
Neighbourhood painting project
 
Sattelite dish art
 
Google earth painting project
 
Multi cultural restaurants container