"Develop and execute our marketing communication (strategy and form) based on your trends and our insights." | ||||
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Step one INSIGHTS Based on the business question, Tetra Paks core values and USP’s, we selected key societal factors that are relevant for Tetra Paks marketing communication. |
Step two INTERPRETATION We made a thorough interpretation of the societal trends and Tetra Paks insights. Resulting in a specific focus on keywords like: Authenticity, Realness and Originality. |
Step three IMPLEMENTATION We developed all their marketing communication. The campaign is running and developing with various marketing activities such as ads, product extensions, clients magazines and newsletters. | ||
Campaign visuals
Print ads
Print ads
Ad on pack campaign
Campaign website
All visuals are handmade from cardboard
| Testimonial “ In a world where the term sustainability is used so often, finding an appealing and outstanding way to convey environmental benefits of carton packages is at least challenging. TrendsActive came up with the key societal factors underlying the Tetra Pak brand proposition based on thorough trend research and full understanding of Tetra Pak's history and strengths.” Marketing Manager at Tetra Pak Benelux |
"Reposition and execute our marketing communication and identity for one of our brands (LCKR) based on your trends and our insights." | ||||
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Step one INSIGHTS Based on the business question & LCKR’s core values, we gathered and selected the key generational trends that are relevant for their marketing communication and identity.
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Step two INTERPRETATION We made a thorough interpretation of the combined trends and brand values. This resulted in a redefiniton of their brand values, and from there on a complete new business and communication strategy involving all internal departments. |
Step three IMPLEMENTATION We rebranded their complete corporate identity and developed all their marketing communication. We are developing various marketing activities such as ads, brochures, p.o.s. materials, fair-stands, websites and much more. | ||
New logo
New brand value visuals
New brand value visuals
Website introducing the new logo and theme
Part of advertising campaign
Part of advertising campaign with Rebellious theme
Introduction logo and campaign in stand
