LCKR is a kids clothing brand. LCKR fashion for kids is inspired by kids from all over the world and are specially designed for kids who will not tolerate being passed over. We repositioned the LCKR brand and developed a new identity based upon the kids trend. We develop twice a year their collection themes and all their marketing communication. These summer and winter collection themes are based upon five basic values: smart, open minded, interactive, playful and rebellious.

 OUR APPROACH

1. insight

Based in LCKR’s core values and brand identity (which we developed), we gathered and selected the key trends that are relevant for their campaign.

2. Interpretation

We made a thorough interpretation of the kids & parents trend and LCKR’s brand values.

3. Implementation

We develop their summer and winter brand themes and all marketing materials such as ads, design of the fair stand, POS materials, giveaways etc.