ELC – LCKR Identity

ELC is an exclusive producer and wholesaler of different international clothing brands and private labels for babies and kids. ELC’s portfolio holds well-known brands such as: LCKR, Babyface, Blue Rebel and Rags Industry. Furthermore ELC produces a variety of Private Label Brands.

ELC asked us to reposition their LCKR-brand and develop a new identity based on our trends and their insights.


The new logo, painted by hand.

The pay off, painted by hand.

The new brand values for the company.

We created several materials to show the new pay off in relation to the new brand values.

Details of corporate identity applied to various materials.

We created a brochure for relations and press that tells the story of the new LCKR brand values from a child’s perspective.

Code by Dot Red