WHO

CORE TEAM

RENE MAAS / BUSINESS DIRECTOR
In the mid-nineties Rene (1965) was the pioneer of guerilla marketing at Nike Europe. He became head of marketing at Audi and then brand director at Lowe. Thanks to his extensive experience in the multinational business world, Rene is an expert on understanding the client side when working with trends.

KEES ELANDS / CREATIVE & STRATEGIC DIRECTOR
After finishing art academy, Kees (1976) started working as a freelance art director/strategist. Since 2001, Kees has been developping trends for Science of the Time (Carl Rohde). At TRENDSACTIVE Kees is responsible for the interpretation and implementation phase.

THIMON DE JONG / RESEARCH DIRECTOR
Thimon (1977) graduated on subcultures studying Cultural Science. Thimon is former Editor-in-Chief of RELOAD magazine and trend researcher for Signs of the Time and FreedomLab Future Studies. 

Beside our in-house researchers and designers, we work with a comprehensive international network of specialists.