HOW

WE DEVELOPED A THREE-STEP METHODOLOGY TRANSFORMING SOCIO-CULTURAL TRENDS INTO A HOW-TO-GO PRACTICAL. 

1. INSIGHTS
We keep a constant tap on the world’s best (trend) resources: we read academic books, buy research reports, visit conferences and browse the web. We filter all relevant information into crisp and clear language. In other words: we trendwatch the trendwatchers.

2. INTERPRETATION
In order to answer the clients question, we interpret both our own as well as our client's insights (brand dna, market intelligence, client research etc.). Together we connect the dots and search for relevant links between all the insights.

3. IMAGINATION
In this crucial last phase we develop a very easy to understand how-to go practical. Experience has taught us that it’s hard to comprehend trend interpretation when this information is not made imaginative. We do this by making product en communication concepts, graphic design, trend summaries, art directional briefings etc.