That we’re living in uncertain times is no surprise. News about economic struggles, terror attacks and environmental issues still reaches us on a daily basis. What is surprising is the way people are dealing with it.
The general expectation was that consumers would crawl into a ball and stay home to deal with all the uncertainty. Research shows that people are doing quite the opposite. They’re going out. In uncertain times like these, consumers long for a chance to escape. To get away from it all. That’s why people still go on holidays, the popularity of festivals continues to grow and we love to splurge on dining out. It’s also why people love big events. It’s the opportunity to experience something positive and take your mind off things.
Escapism is real and here at TrendsActive, we’re experiencing our own little escapism this weekend. TrendsActive is based in Utrecht and this weekend a big event is coming to town. Utrecht is the starting point for the Tour de France! It even passes by our office. With a city that ranks among the most bike-friendly cities in the world, it’s not a surprise that we’re all going a bit bike-crazy at the moment. This weekend Utrecht will be filled with yellow flags, bicycles and happy people. All having an amazing experience, and escaping from reality.
Come join us!