We keep hearing that research needs to be sexier. Well it’s time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell. In this presentation we will share several cases in which clients succeeded in taking research beyond the standard report into more practical, shareable, visually attractive and contextually relevant formats. These formats have made a difference in decision making. Get ready for a unique experience with a high dose of creative energy and know-how in the delivery of research findings.
Today we’re sharing our vision on enhancing market research through strategic creativity at the Esomar Latin-America conference in Buenos Aires. TrendsActive’s founder/CEO Kees Elands and associate partner Carola Verschoor have written a white paper on how to use strategic design to prevent market research to be left on the shelve gathering dust. We want to make market research tangible, practical and applicable! Esomar invited us to take the stage at their conference. Today (4 April) Carola Verschoor and one of our clients from Belgacom will talk about our vision. Follow it by live-stream by registering here. It starts at 15.05 local time (20.05 in the Netherlands).