Always forget to buy new detergent? From now on, you can attach a button onto your washing machine and reorder with just a click. Amazon is letting its premium users test out the button, called Dash.
Many wondered why consumers would want to use a button, connected to WiFi, that allows you to reorder the products you often use – and run out of. Some even expected it to be an April Fool’s joke, but the button that was announced last month is far from a joke. It’s a service.
Brands often wonder how they can convince consumers to share their data, in order to help them better understand their customers. Although there is some discussion on privacy, research suggests consumers are actually very willing to share their data. But only if the return on investment is big enough. Getting a special, personalized service? Great ROI.
With consumers wanting talking refrigerators that stay on top of expiration dates, interactive thermostats that know what time you come home and robotic lawn mowers that find their way back to the garage, the Dash button adds to the growing supply of smart home technology. A big step forward in a consumer-focused interpretation of big data.
The button is a great first step in proactively improving consumers’ lives. And soon, we might not even need the button. Amazon is working with companies to develop devices that restock themselves.