There is an enormous amount of information available. Everywhere. All the time. News feeds are refreshing every second and your online networks are overflowing with holiday pictures, status updates and YouTube-videos. All these impressions can be quite overwhelming and the impact on consumers has turned out to be pretty big. Consumers feel overwhelmed and need filters in this abundant world. Recent research shows that although 77% of people in the developed world are happy, they also wish life was simpler.
For everyone working with people it is important to understand the importance of simplifying. With the paradox of choice psychologist Barry Schwartz has already explained how too many choices can actually paralyze consumers – and end up in consumers not making a choice at all. Making things easier and keeping your communication clear will help your consumers make a decision. In our trend on Abundance, we explore the latest (and future) manifestations of abundance and the filter mechanisms which consumers use to make choices.