In March we were invited by Joris Merks, Head of Digital Transformation at Google Benelux to present the Millennial-trend at his book launching event. Joris Merks is a well-known author of several marketing books. His book Schizophrenic Marketing won the award of best marketing book of 2013. In March he presented his latest release Think and Grow Digital: What the Net Generation Needs to Know to Survive and Thrive in any Organization, at Beeckestijn Business School.
The book describes how Millennials (and other digital thinkers) should position themselves in the workforce. TrendsActive gave an inspiring presentation to explain this (work)behavior of Millennials and help HR managers make sense of these new insights.