About us

TrendsActive is a trend interpretation agency that uses sociocultural trend research to answer business questions. The agency was founded in 2006 and is located in Utrecht, The Netherlands.

Trends matter. Being in the know about what is happening in the world helps companies capture market opportunities, test risks and spur innovation.

TrendsActive has launched the methodology of trend interpretation which it teaches to executives in a partnership with Utrecht University since 2012. In this section you can find more information on what we do for whom, how and why. Over the years, we have built a diverse portfolio of satisfied national and international clients. In the cases section there are several examples of TrendsActive’s work.

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