As a car manufacturer, you might want to convince your customers that even though a part seems to fit, it might not actually do the trick. And how to better display the discrepancy between something that looks like something but actually turns out to be something totally different?
In a visually playful ad Volkswagen shows how your mind can play tricks on you. Especially when it comes at interpreting images at first sight. With a shark vs. cat and chicken vs. fox imagery, Volkswagen tries to explain that what you see isn’t always what you get. A fun way of visually getting your point across.