With the growth in possibilities of tracking everything we do – from our whereabouts, our eating habits to our sleep cycle – consumers have started to quantify their lives. The main goal of this self-monitoring, also known as lifelogging, is to find out as much as you can about your own bodies’ performances. The problem however, is that there is so much to keep track of that consumers get confused. In a world where everything is going faster than ever and it is increasingly harder to keep up, we can all use a little help. And that’s where technology kicks in.
There are numerous innovations that help consumers track their health. There are smartwatches monitoring our heart rate and footsteps (like Samsung Gear2), cups that measure our water intake (Cuptime), complete systems that analyze our sleeping habits and regulate the lights based on a person’s stirrings in bed (Aura Alarm Clock), and smart toothbrushes that give feedback on duration, frequency, and neglected zones (Kolibree).
But that’s not all. The internet of things is on it’s way and will intensify the way consumers track their lifes. The internet of things refers to objects connecting online, with people and with other objects. The expectation is that the internet of things will grow excessively in the next years – ABI Research for example expects over 30 billion devices to be connected wireless by 2020 – and will be able to change society as we know it today. Health-wise, the internet of things can turn into a network of connected objects that actively care for consumers, without them even consciously knowing.