Our communication is becoming more visual. Looking at social media as an example, it is clear that the visual social media possibilities are growing in numbers and in popularity. Instagram, Snapchat, Vine, Pinterest, they are all based on visual communication.
Although Snapchat is a popular app amongst teens, most adults still use the more traditional ways of communicating via text-based apps such as WhatsApp and iMessage. This is pretty easy to explain: while every consumer lives in a visual world, the youngest generations are actually born into the visual world. This changes their behavior profoundly, as becomes clear in their social media use.
But that doesn’t mean the text-based apps are staying behind. Say hello to emoticons! The best tool to visually support whatever you say (or type). Brands have noticed these visual add-ons, and can’t stay behind. Branded emoticons are the newest step into visually ‘loading’ your brand.
Ikea, Mentos and Coca Cola have all launched branded emoticons in the past two months. It’s the way to become part of the everyday conversations of people. And as the co-founder of Swyft Media stated: “When we offer mobile app users the imagery of their favorite brands, they don’t see it as advertising. They see it as self-expression.”