Once in a while we like to share what we’re working on.
This month, it’s all about candy!
We’re working on two candy brands from Perfetti Van Melle: Chupa Chups and Mentos. During an inspirational workshop with international brand managers from both Chupa Chups and Mentos, we’ve shared our trend insights. Together we developed several concept based on the trends. All concepts focused on innovating the brands.
During the workshop we empowered the brand managers, with six different nationalities, on creating ideas based on trend insights. The workshop was a big success and currently TrendsActive’s designers are working on new innovation concepts for Chupa Chups and Mentos.