Last week TrendsActive gave a keynote at the Store Brands Decisions / Innovation & Marketing Summit in Chicago. The Summit is developed for store brands executives responsible for brand management, product development, innovation, marketing, packaging and sales. We presented the generation trend millennials and the gender trend women, both in relation to retail and package design. The audience consisted of US retailers and suppliers like Safeway, Family Dollar and Wal-Mart.
The next day we held a two hour presentation at Dairy Management Inc., an organization focused on increasing the demand for dairy through research, education and innovation. After that we were invited by Tetra Pak USA to host a consultancy session on innovation projects at Dairy Farmers of America, a leading milk marketing cooperative and dairy food processor. An exciting two days in the windy city!