TrendsActive developed a table runner for Fairminds, a fair trade co-creation platform in the Netherlands. Fairminds asked TrendsActive to create a giveaway for World Fairtrade Day. The table runner, Gespreksstof, is now available at WAAR-shops and Wereldwinkels and has been based on the trend connected society. In our connected society, it is becoming more and more difficult to disconnect and leave our phones off. Whether it is at the office, during the car ride home, in a restaurant with friends or during a holiday, we cannot switch off (an earlier post about this can be found here).
With this in mind, we designed a table runner for Fairminds. Our dinners and conversations are getting more digital and we can use some help to relax, have a nice meal, drink some wine and chat away. Without the constant distraction of our smartphones. The table runner is filled with conversation starters, funny facts and even mini quizzes. Because what suits better with a great wine and a nice dinner then a good conversation?
*Fairminds is a fair trade co-creation platform in the Netherlands. It aims to get young consumers (18-28) to participate in fair trade consumption, to co-create with fair trade producers and to activate others to start consuming fair trade products. TrendsActive has been working with Fairminds for a while. For example, TrendsActive developed their brand identity, name, marketing communication, strategy and online platform and worked on projects such as The Best Rice Dish and the DYO Papercraft.