Ever wondered what the uncertain times are doing to your consumers? And assumed it didn’t effect your specific business too much? Or maybe there’s just nothing to do about it? Think again! The uncertain times have had a great impact on consumers. Research shows a great shift in consumer behavior, not just in the financial sector, but in every single market.
The uncertainty has made consumer insecure and distrusting. They don’t trust anyone, whether you’re a government, a business or a small brand: who knows if you’re telling the truth? Are these products really local? Are you really brutally honest? The overwhelming abundance of governments, businesses and brands fighting for attention isn’t helping either. The amount of information available today, is actually clouding judgment.
So no surprise consumers are looking for a way out. Next to the well known effects of a longing for transparency, honesty, openness, trustworthiness, authenticity and local products – all resulting from the uncertain times – consumers are also looking for a chance to escape. Whether it is by watching a Sci-Fi movie, binging on Netflix, going all out at a festival or closing off from the outside world with a set of headphones – consumers need a break.
Want to help them? Have a look out for our New Year-message, where we give you THE tip for dealing with overwhelmed consumers in 2015.