On Tuesday TrendsActive gave a presentation at the IBM Connect Benelux 2015 conference.
We kicked off the marketing track with our latest presentation on the connected society. By sharing academic insights and inspirational practices, we gave the audience a better understanding of how people integrate technology in their lives. As our focus is on consumerbehavior, we explained the consequences of the changing expectations and behaviors of people for brands.
IBM followed suit by showing how digital tools and channels enhanced the customer experience during Wimbledon. Caroline Taylor, Vice President Marketing, Communications & Citizenship en Chief Marketing Officer of IBM Europa, closed the afternoon by sharing how IBM itself is working on its marketing and digital transformation.
We’re excited for the future!